An eclectic collection of international brands, House of Koncept—a super-premium multi-brand store—offers consumers international and urban fashion in—premium, bridge-to-luxury and luxury brands; some of which are being introduced to India exclusively via the flagship store in Surat.

An ode to artisanal finesse, House of Koncept offers designer clothes, shoes, bags and accessories, combining the best international menswear with unrivalled style advice from dedicated personal shopping team. It is the ultimate retail destination for the well-heeled, style-conscious men.

3Seventy Retail’s mission to create a definite fashion statement through our distinctly differential offering is exemplified in our collaboration with House of Koncept.


House of Koncept curates iconic ateliers and brands for their timeless style and forward-thinking attitude.

A premier destination for global fashion, House of Koncept boasts an impressive roster with the urban fashion brand G-star RAW as the main anchor brand. Luxury label Ralph Lauren and premium and bridge to luxury labels—Rivaldi Jeans, Biaggio Jeans, Firetrap London, Fred Perry, JustCavalli, Armani Jeans, Emporio Armani Loungewear, True Religion, Tonino Lamborghini, Versace Jeans and more.

What's In Store

Walk-in to luxuriously spaced yet intimately discreet interiors spread across 2,400 square feet. Feel welcomed by the playful interiors that effortlessly charm and rejuvenate.

We believe in connecting our guests with the brands they love. Our highly qualified luxury personal shopping team offers a new level of shopping experience and assists clientele with state-of-the-art service.